Batter Up Sweepstakes
netspend + mlb
Brand Strategy
Creative Direction
Campaign Strategy
Copywriting Direction
the goal
Leverage the excitement of Major League Baseball to strengthen acquisition efforts.
the strategy
Celebrate the energy of the game while making participation simple and rewarding.
the campaign
Develop an integrated campaign spanning email, digital, direct mail, and promotional materials.
the impact
Increase engagement, support customer acquisition, and earned an American Graphic Design Award.
The Batter Up Sweepstakes campaign was to promote the co-branded prepaid card between Netspend and MLB. With a primary focus on acquisition, the campaign aimed to engage and attract baseball fans across all teams, celebrating their love for the sport while highlighting the unique benefits of the Netspend MLB prepaid card.
