netspend + austin fc
Jumbotron Video
Environmental Design
Brand Strategy
Video Art Direction
Creative Direction
the opportunity
Introduce Netspend to Austin FC fans through an authentic local partnership.
the strategy
Celebrate Austin's soccer culture while strengthening the connection between fans and the brand.
the creative
Develop campaign messaging, video direction, and supporting digital assets.
the impact
Build awareness through a culturally relevant sports partnership.
Through our partnership with Austin FC, we secured a 30-second spot on the jumbotron to introduce Netspend to the Austin community. With many locals potentially unfamiliar with Netspend, this was an ideal opportunity to showcase our Austin FC branded card and its benefits. Our aim was to seamlessly connect the team, the city, and our product by highlighting the card’s features and practical uses.
Authentically Austin
Through our partnership with Austin FC, we secured a 30-second spot on the jumbotron to introduce Netspend to the Austin community. With many locals potentially unfamiliar with Netspend, this was an ideal opportunity to showcase our Austin FC branded card and its benefits. Our aim was to seamlessly connect the team, the city, and our product by highlighting the card’s features and practical uses.
Along with a local video production team, we crafted a narrative around "a day in the life of a typical Austin FC fan." We filmed at iconic locations and popular local businesses to capture the essence of the city and the vibrancy of its fans. This approach not only demonstrates the card's benefits but also immerses viewers in the everyday experiences of an Austin FC supporter.
